People’s Self-Help Housing Announces New Director of Resource Development

People’s Self-Help Housing Announces New Director of Resource Development –  Joanna Dominguez to fill key position

FOR IMMEDIATE RELEASE – Central Coast, CA – XXX, 2023 – Joanna Dominguez has been selected to serve as the new Director of Resource Development for People’s Self-Help Housing (PSHH).

Originally joining PSHH in 2018, Joanna previously served as the Director of Education. Her then role included the oversight of the organization’s ten learning centers as well as the leadership of the award-winning CELEBRE program for Latinas entering higher education. During that time, Joanna was also actively involved in donor relations, gift stewardship, and grant writing.

Following a brief time away from PSHH, Joanna has now returned as the new Director of Resource Development and will play a key role in expanding fundraising and grant acquisition efforts.  Her focus will be on seeking funding for services which support the organization’s over 5,000 residents.

“We are grateful to see Joanna return to PSHH in this vital position” Chief Operating Officer Anna Miller said “Joanna is compassionate, enthusiastic, and has a proven track record for collaboration and results. She has a well-rounded background, giving her the essential skills to take on this new role.

Joanna has been distinguished nationally for her leadership and team-building ability and brings decades of sales and customer service experience to the position. Born in Yuma, Arizona to Mexican migrant farm workers, Joanna came to the Central Coast as a child and grew up in Guadalupe, California. She is a first-generation college graduate and earned her undergraduate and master’s degree in Psychology, graduating Summa Cum Laude.

Joanna lives in Santa Maria and has a passionate understanding of community needs on the Central Coast. She enjoys spending time with her family, dancing, traveling, jogging, and pursuing personal development. To learn more, please visit

About People’s Self-Help Housing (PSHH)

Founded in 1970, PSHH is the longest-serving nonprofit affordable housing organization on the Central Coast. With a mission of building homes and providing services to strengthen communities and change lives, PSHH serves low-income households, families, seniors, veterans, farmworkers, those living with disabilities and the formerly homeless. It also provides homeownership opportunities through a self-help, “sweat equity” program that has seen over 1,200 homes successfully completed. PSHH has a presence in San Luis Obispo, Santa Barbara, Ventura and Monterey counties, manages over 2,000 rental units, and employs over 200 staff members. PSHH acknowledges the indigenous people of the territories that our organization occupies, including the Chumash, Salinan, Yokuts, Kitanemuk, and Tataviam people. To read the full land acknowledgement, visit For more information about the organization, visit, email or phone (805) 781-3088.


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