Marketing Coordinator

At the City of Santa Barbara, the best part of our organization is our people.  As a City of Santa Barbara employee, you will work in an environment with other motivated individuals who are passionate about their work.  We strive to provide employees with the support they need to thrive.

The Mission of the Parks and Recreation Department is to provide diverse open space, park, beach, and community forest resources; to oversee creek restoration and water quality enhancements; and to enrich people’s lives through a broad array of recreation and community services.  The Department manages 1,810 acres of parkland encompassing 60 developed and open space parks, beaches, recreation and sports facilities, as well as the City’s urban forest, and parkways and medians programs.

Under general direction of the Assistant Parks and Recreation Director, the Marketing Coordinator plans, creates, implements, evaluates and supports strategic Parks and Recreation communications and outreach programs, projects, and initiatives with innovative digital content, media strategy, and marketing campaigns.  Responsible for institutional identity; identifying new markets; public relations; providing consistency in all internal and external marketing and communications.  Markets programs, projects and events through print, broadcast and electronic media.  Maintains and expands Department website.  Hires, supervises and trains any hourly staff and interns; develops and oversees marketing and design contracts, plans long-term marketing strategies and budget allocations; exercises a high degree of independent judgment and initiative, performing complex and difficult assignments and maintaining positive community relations.  Interprets, prioritizes and identifies marketing and communication needs for four Divisions – Recreation, Parks, Golf and Administration.  Ideal candidates are innovative self-starters, who are able to work independently; are highly creative, have strong follow-up skills, are energetic, and organized individuals with excellent interpersonal skills.  The ideal candidate will be a well-rounded communications professional; a marketing generalist with experience managing a wide variety of marketing and communications programs.

Knowledge of:  Public information, public relations, media relations, marketing, and community outreach; current trends and advanced concepts, methodology, and techniques of effective, transparent, and timely communication and outreach; current principles and practices of graphic design and medial productions; various forms of mass media, including print, television, radio, and internet and social media; structure and content of the English language, including spelling, punctuation, grammar, and rules of composition; graphic design and communication tools; public administration and City government structure, and processes; website design and content management and desk top software which may include Photo Shop, Illustrator, InDesign, Publisher and Adobe Creative Suite.  Knowledge of both Mac and PC platforms, Microsoft Word, Excel, PowerPoint and Outlook.

Ability to:  Write and edit press releases, public service announcements, City communications and ad copy; develop and implement promotions for parks and recreation programs and special events; make public presentations in person, on radio and on television; produce graphic design for event programs, invitations, and fliers.  Organize, work with, and secure effective cooperation from the community; achieve results through planning, implementation and evaluation; communicate clearly and concisely, both orally and in writing; prepare and maintain a variety of records and reports.

Experience / Education:  A Bachelor’s degree from an accredited college or university in communications, journalism, public or media relations, marketing, or a related field. Three years of increasingly responsible experience in public communications, public relations, marketing or a related field.  Required experience to include content creation, such as writing, graphic design, video, and/or photography,  Bilingual English/Spanish is a plus.

It is important that your application and responses to the supplemental questionnaire show all of your relevant experience, training and/or education which qualifies you for this position. Applications and questionnaires may be rejected if incomplete.  Applications and responses to the supplemental questionnaire will be reviewed and the most qualified candidates will be invited to participate in the selection process that may consist of an oral examination, writing exercise, and/or application rating.