PSHH Announces New Director of Multifamily Housing Development

FOR IMMEDIATE RELEASE – Central Coast CA, May 24, 2022 – This month People’s Self-Help Housing (PSHH) appointed a new Director of Multifamily Housing Development (MHD), Sara Erickson. Sara brings over 20 years of experience in real estate development, finance, and community building. As the Director of MHD, she will oversee PSHH’s affordable housing development team who are responsible for the affordable multifamily housing pipeline throughout all phases of development, beginning with acquisition through to permanent operations.

Sara began her career as an asset manager in private equity commercial real estate investment at Somera Capital Partners and then worked as a project developer at Sansome Pacific Properties. She later transitioned to affordable housing development in 2015, working for multiple affordable housing developers, including Christian Church Homes, Resources for Community Development, and Charities Housing.

“We are extremely excited and fortunate to welcome Sara to the team,” says PSHH Chief Real Estate Development Officer, Veronica Garcia “PSHH is committed to furthering investments and opportunity on the Central Coast as a community-based developer/partner. Sara’s home ties to Santa Barbara County and her personal experiences with housing insecurities will amplify our efforts to deepen community ties while providing enriched housing services throughout the Central Coast.”

Sara has an extensive career with housing advocacy, with extended involvement with organizations such as: Housing California, Non-Profit Housing Association, Corporation for Supportive Housing, NeighborWorks America, East Bay Housing Organization, SPUR (Planning & Urban Research), Urban Land Institute, Build it Green, Destination Home, and SV@Home.

Born and raised in Santa Barbara, Sara is especially excited to return to her hometown to roll up her sleeves and work to address housing needs for the Central Coast. She has a heart for service and an extensive history of volunteerism, board involvement, and community engagement with organizations throughout California, including: the Santa Barbara Public Library, Santa Barbara Neighborhood Clinics, Isla Vista Elementary School, the United States Green Building Council, Commercial Real Estate Women, Habitat for Humanity – East Bay, and much more.

To learn more about People’s Self-Help Housing, visit pshhc.org.

About People’s Self-Help Housing (PSHH)

With nearly 1,000 units of new housing in its pipeline and founded in 1970, PSHH is the longest-serving nonprofit affordable housing organization on the Central Coast. Our mission of building homes and providing services to strengthen communities and change lives, sees us serving low-income households, families, farmworkers, seniors, and veterans. We also provide welcoming environments for those living with disabilities, youth transitioning out of foster care, and the formerly homeless. Homeownership opportunities through a self-help, “sweat-equity” program have created over 1,200 homes and with a presence in San Luis Obispo, Santa Barbara, Ventura, and Monterey counties, PSHH manages over 2,000 rental units, and employs over 200 members of staff. PSHH acknowledges the indigenous people of the territories that our organization occupies, including the Chumash, Salinan, Yokuts, Kitanemuk, and Tataviam people. To read the full land acknowledgement, visit pshhc.org/IDEA. For more information about the organization, visit pshhc.org, email info@pshhc.org or phone (805) 781-3088.


Media Contact: communications@pshhc.org, (805) 548-2340

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