People’s Self-Help Housing Chief Real Estate Development Officer Joins SCANPH Board of Directors

FOR IMMEDIATE RELEASE –  Central Coast, CA – December 19, 2022 – Veronica Garcia, Chief Real Estate Development Officer of People’s Self-Help Housing (PSHH), has joined the Board of Directors for the regional advocacy group: Southern California Association of Nonprofit Housing (SCANPH).

At PSHH, Veronica oversees all aspects of design, finance and construction of affordable homeownership and rental housing development. With over fifteen years of experience in affordable housing and community development, she will bring a wealth of experience to her board service with SCANPH.

Prior to working at PSHH, she developed affordable housing for Wakeland Housing, the Housing Authority of the City of San Buenaventura, Cabrillo Economic Development Corporation, and AMCAL Multi-Housing Inc.. Veronica is committed to advancing housing opportunity that is out of reach for low-income and underserved communities.

“We are thrilled to see Veronica represent People’s Self-Help Housing in this exciting, new capacity,” said CEO & President Ken Trigueiro, “SCANPH operates alongside our organization in efforts to bring new affordable housing to the region. Veronica’s expertise will be invaluable in further meeting the needs of California’s most vulnerable.”

As well as SCANPH, Veronica is currently on the board of the California Coalition for Rural Housing and serves her community as a Planning Commissioner for Ventura County’s 5th District. Veronica completed her undergraduate degree at the University of California, Los Angeles and is an alumna of the CORO Fellowship in Public Affairs.

The mission of SCANPH is to facilitate development of affordable homes across southern California by advancing effective public policies, sustainable financial resources, strong member organizations, and beneficial partnerships. While their emphasis is on strengthening nonprofit developers, they support all members who share a long-term commitment on improving communities through quality affordable housing. SCANPH focuses on economically-disadvantaged individuals and families who are most in need of affordable housing.

To learn more, visit or

About People’s Self-Help Housing (PSHH)

Founded in 1970, PSHH is the longest-serving nonprofit affordable housing organization on the Central Coast. With a mission of building homes and providing services to strengthen communities and change lives, PSHH serves low-income households, working families, seniors, veterans, farmworkers, those living with disabilities and the formerly homeless. It also provides homeownership opportunities through a self-help, “sweat equity” program that has seen over 1,200 homes successfully completed. PSHH has a presence in San Luis Obispo, Santa Barbara, Ventura and Monterey counties, manages over 2,000 rental units, and employs over 200 staff members. PSHH acknowledges the indigenous people of the territories that our organization occupies, including the Chumash, Salinan, Yokuts, Kitanemuk, and Tataviam people. To read the full land acknowledgement, visit For more information about the organization, visit, email or phone (805) 781-3088.


Media Contact:, (805) 548-2340

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