People’s Self-Help Housing Announces New Director of Acquisitions & Forward Planning

FOR IMMEDIATE RELEASE –  Central Coast, CA, August 16, 2022People’s Self-Help Housing (PSHH) has appointed a Director of Acquisitions & Forward Planning: Katherine Aguilar.

In this critical and strategic position, Katherine will site new affordable housing developments, negotiate development agreements, build partnerships and position new projects for multifamily development and construction. She will provide leadership in decisions of financial feasibility, shaping early project concepts, and business negotiations. She will also work to strengthen the organization’s working relationships with key housing stakeholders, all aimed at bringing more affordable housing to communities throughout the Central Coast.

“Katherine’s leadership and expertise will expand People’s capacity as a responsive, community-based developer producing housing opportunities where it is most needed most on the Central Coast,” says PSHH Chief Real Estate Development Officer, Veronica Garcia “We are thrilled to welcome Katherine to our organization at a time when we are challenging ourselves to expand our production of affordable for-sale and rental homes and deepen our commitment to equity and inclusive communities for a wide range of communities.  We are excited about the possibilities Katherine’s talents will undoubtedly bring to our organization and the communities we serve.”

Katherine was born and raised in the San Fernando Valley and has been working in the affordable housing/development industry for over 8 years. Prior to joining PSHH, she worked at LA Family Housing, Abode Communities, California Home Builders, and the Housing Authority of the County of Los Angeles. In these positions Katherine secured over a billion dollars of project financing, worked on multiple rehab/new construction projects, including a modular development and single-family homes, and provided oversight for the development and construction of a robust portfolio of permanent supportive housing projects.

Katherine is passionate about providing a holistic approach to development including community engagement, services provision, and design. She is a Location Initiatives Support Corporation (LISC) AmeriCorps Alumni, participated in their Housing Development Training Institutes, and holds a Bachelor of Arts in Geography and a Masters degree in Urban and Regional Planning – both from UCLA. Katherine loves numbers and is an avid runner, completing various half-marathons and one LA Marathon from Dodger Stadium to Santa Monica Pier.

To learn more about People’s Self-Help Housing, visit pshhc.org.

About People’s Self-Help Housing (PSHH)

With nearly 1,000 units of new housing in its pipeline and founded in 1970, PSHH is the longest-serving nonprofit affordable housing organization on the Central Coast. Our mission of building homes and providing services to strengthen communities and change lives, sees us serving low-income households, families, farmworkers, seniors, and veterans. We also provide welcoming environments for those living with disabilities, youth transitioning out of foster care, and the formerly homeless. Homeownership opportunities through a self-help, “sweat-equity” program have created over 1,200 homes and with a presence in San Luis Obispo, Santa Barbara, Ventura, and Monterey counties, PSHH manages over 2,000 rental units, and employs over 200 members of staff. PSHH acknowledges the indigenous people of the territories that our organization occupies, including the Chumash, Salinan, Yokuts, Kitanemuk, and Tataviam people. To read the full land acknowledgement, visit pshhc.org/IDEA. For more information about the organization, visit pshhc.org, email info@pshhc.org or phone (805) 781-3088.


Media Contact: communications@pshhc.org, (805) 548-2340

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