10th Annual Heroes of Hospice of Santa Barbara Returns in Person After 2 Years to Honor Local Heroes

This Year’s Heroes Include Santa Barbara Neighborhood Clinics, Santa Barbara High School and Hospice of Santa Barbara Bereavement Staff


After two years of virtual events, Hospice of Santa Barbara’s (HSB) Heroes of Hospice (HOH) is back in person and will be honoring local heroes on Thursday, September 22, 2022 from 11:00 am – 1:30 pm at Hilton Santa Barbara Beachfront Resort’s Plaza del Sol.

HSB’s Heroes of Hospice Luncheon honors the people and organizations that bring compassion and care, at all levels, to those in need in and near the Santa Barbara community. Throughout these past two years, the demand for HSB’s services has been growing. Fundraisers like HOH allow the organization to reach our community members struggling with grief or life-threatening illness, free of charge.

This year, Heroes of Hospice What Matters Most will be honoring Santa Barbara Neighborhood Clinics with the MEDICAL HERO AWARD, Santa Barbara High School with the PARTNERSHIP HERO AWARD and Hospice of Santa Barbara Bereavement Staff with the STAFF HERO AWARD. The event will include a welcome reception, silent auction, lunch and the award presentation.

 “It is very exciting for us to be back in person this year for this event as the past two years were “virtual”,” said David Selberg, CEO of Hospice of Santa Barbara. “Heroes of Hospice is important for us to come together because it lets us give those who help our community the recognition they deserve.”

Hospice of Santa Barbara’s “Heroes” event will be held Thursday, September 22, 2022 from 11:00 am – 1:30 pm at Hilton Santa Barbara Beachfront Resort’s Plaza del Sol. To learn more and purchase tickets, please visit: https://www.hospiceofsb.org/heroes



MEDICAL HERO AWARD – Santa Barbara Neighborhood Clinics

Santa Barbara Neighborhood Clinics (SBNC) was formed in 1998, when three existing medical clinics that had provided care to low-income patients since the 1970’s merged into one entity. Today, SBNC consists of 4 medical clinics, 2 dental clinics, an integrated care clinic, a bridge clinic and health promotion services. They are a critical health safety net for Santa Barbara County and provide care to over 22,000 unduplicated patients a year. Hospice of Santa Barbara has a strong reciprocal partnership with Santa Barbara Neighborhood Clinics, particularly among lower income families and individuals. 


PARTNERSHIP HERO AWARD – Santa Barbara High School

Santa Barbara’s educational tradition is one of the oldest in the State of California. Its traditions are rooted in the 18th century Spanish era where historical records indicate that Santa Barbara had the third school in the state. Santa Barbara High School was established in 1875 and located on the corner of Anapamu and De La Vina. The school was moved to its present site in 1924. It was designated an official California and City historic landmark in November 2005. Hospice of Santa Barbara is active on local campuses, including Santa Barbara High School, providing professional counseling to  students. These are some of the most traumatic and complex situations in which HSB is involved. 


STAFF HERO AWARD – Hospice of Santa Barbara Bereavement Staff

Michael Cruse, Bereavement Service Manager, Hospice of SB 

Hospice of Santa Barbara’s counselors offer free, confidential, professional counseling to anyone grieving the death of a loved one or coping with a life-threatening illness. Their professional counselors are skilled in addressing the distinct and different ways that young children, teens, and adults grieve and offer compassionate support to people struggling in the darkness of grief.  Bereavement services include individual counseling, support groups, art workshops, therapeutic poetry, and holiday workshops for every age group.


Hospice of Santa Barbara

Hospice of Santa Barbara provides professional counseling, support groups, and patient care services free of charge to individuals and families who are grieving the death of a loved one or experiencing the impact of a life-threatening illness. Hospice of Santa Barbara also provides counseling in our offices and on fifteen local junior and high school campuses to children and teens who are grieving the loss of a loved one. For more information about Hospice of Santa Barbara, including volunteer opportunities, call (805) 563-8820 or visit www.hospiceofsantabarbara.org.

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