Don’t panic! It’s not too late to plan and execute an effective year-end direct mail appeal. While many nonprofit efforts are transitioning to digital means, direct mail remains a valuable resource for nonprofits. Direct mail is a method proven to have a significantly higher return on investment than trending digital methods—with response rates that are often 10x higher than those of digital marketing.
This class is for you if:
- You’d never done a direct mail campaign before.
- You have some experience with direct mail but want to compare notes.
- You want to increase your chances of a successful campaign.
This class is online; link will be sent with registration acknowledgement. This class may be recorded.
Instructor: Gillian Cole-Andrews, CFRE. Gillian has years of experience in nonprofit fundraising including serving as the Executive Director of both the Dunes Center and the Pacific Conservatory for the Performing Arts Foundation (PCPA). Educated in England at Plymouth University and at the Royal Military Academy Sandhurst, her career has seen her serving both the British and United States governments in Europe and the Middle East. Currently, Gillian is Director of Communications and Resource Development at People’s Self-Help Housing.