Successful fundraising is a result of good planning and execution. However, when it comes to direct mail campaigns many nonprofits write a fundraising appeal letter and hope for the best. Do more than write a letter and hope it does well. This Lunch & Learn is designed to give you the tools to make your direct mail fundraising campaign a successful effort.
In this session we will discuss the keys to a successful campaign, which include:
- Making a plan
- Setting a goal
- Building a giving matrix
- Crafting strong messaging in both copy and imagery
- Being clear about what you need
- Asking more than once
- And, thanking donors for past and future giving
Rob Grayson began his nonprofit career as an HIV/AIDS Counselor and Clinic Director. He has served as a Development Officer and Fundraising Consultant for various nonprofit organizations, including Valley Community Clinic, Whitman-Walker Clinic, AIDS Project Los Angeles, Mesothelioma Applied Research Foundation, World Wildlife Fund, NARAL, KEYT Public Television, Sierra Club, and many more. After over 22 years in nonprofit leadership, Rob changed careers and became a graphic designer. For the past 8 years, Rob has been the Creative Director for Boone Graphics where he gets to use his skills to help nonprofits and other organizations create visual communication solutions.
AFP Members – $40
Non-Members – $50
Lunch provided. Please send any dietary restrictions to email@example.com.
Limit 30 people.
Full participation in Successful Direct Mail Fundraising Campaigns is applicable for 1.25 points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.