We’ve all practiced an elevator pitch, but why is it that there are organizations that consistently have their stories told by the press? There’s a recipe for PR success and in this three-part workshop, you’ll learn the mechanics behind crafting your story and selecting the appropriate media outlets and contacts to pitch it to.
How do you serve up a newsworthy story on a silver platter? The first portion of the workshop will be interactive education, followed by a panel of nonprofit leaders who have cracked the code to telling their stories to the press. The Final hour will be a workshop where you can begin crafting newsworthy stories and practicing your pitch. Finally, once you secure the press coverage, learn how you can leverage it to meet your organizational goals- from donor relations, employee retention and board engagement.
During this workshop, participants will:
- Learn what makes a story newsworthy
- Develop several topics worthy of press releases
- Identify media targets for your pitches and practice pitching
- Learn how to repurpose the news coverage via other marketing channels to achieve positive business outcomes for your organization
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