Making An Impact: Social media strategies and tactics for nonprofits

Ready to harness the power of social media marketing for your nonprofit? Learn to work smarter, not harder in achieving the goals for your organization. Ensure alignment surrounding social media marketing exists between your Board, Executive Leadership Team and communications team. Identify your key audiences and objectives for each social media platform your organization is using. Is the goal of that social platform to recruit volunteers, attract full-time staff, engage corporate donors, cultivate individual donors or promote upcoming fundraising events? How does the content align with your brand guidelines and mission? Are you using best practices in posting cadence, time of day, any current social media trends or the utilization of relevant hashtags or collaborations with more highly visible creators?

In this workshop, you will learn how to execute social media campaigns with measurable impact that achieve specific objectives that are clearly established. Learn about the differences in organic social media marketing versus paid social media efforts to drive donations, especially surrounding events like #GivingTuesday and other significant fundraising events for your nonprofit.

Learning outcomes

1. Identification of goals surrounding the utilization of social media marketing for your nonprofit (i.e. recruit volunteers, attract full-time staff, engage corporate donors, cultivate individual donors or promote upcoming fundraising events)
2. Clarity on the use cases for each social media platform as it relates to the objectives of your nonprofit.
3. Best practices in streamlining the development, editing, and scheduling of your social media content calendar utilizing social media scheduling tools with metrics.
4. Leveraging social media marketing as a component of a larger marketing or development campaign (i.e. collaborations with more highly visible creators and utilization of relevant hashtags).
5. Communicating social media impact to your Executive Leadership Team, Board, corporate donors or individual donors in alignment with your nonprofit fundraising objectives and mission match.

Who should attend:

This course would be valuable for executive directors, nonprofit staff responsible for communications & marketing, and Board members involved in the organization’s marketing and brand messaging.

This workshop is being offered through the generous support of the Santa Barbara Foundation.