Increase Your Value, Use Your Network, and Negotiate to Get What You’re Worth

COST: [$25 for nonmembers]
Organizer: Association of Women in Communications
Posted by:awcsb

The Santa Barbara chapter of the national organization Association for Women in Communications presents Increase Your Value, Use Your Network, and Negotiate to Get What You’re Worth at its next meeting, scheduled for 5:30 p.m. on Oct. 12.  The meeting will be held at Workzones, 351 Paseo Nuevo in Santa Barbara.

Suitable for employees, solopreneurs, freelancers, coaches, and interested others, Increase Your Value, Use Your Network, and Negotiate to Get What You’re Worth will feature Patricia Schwartz leading a panel discussion with Amy Ramos and Luz Reyes-Martin on opportunities for upskilling, using your network, and increasing your confidence to get what you’re worth. Topics include relationship building and leveraging influence, differentiating yourself, and negotiating with assurance for concrete results.

Free for members, $25 for nonmembers. For specifics, visit or Facebook.



Patricia Rachel Schwartz is an executive coach, certified team coach, facilitator, and leadership trainer. She works with leaders and teams on stakeholder engagement and strategic visioning, business development, emotional intelligence and change leadership. With 40 years of experience, Patricia has worked with more than 350 C-suite or VP level leaders from six continents. She has been coaching for 23 years. Patricia works across sectors: business, entertainment, local and federal government, health care, higher education, and nonprofits. She holds an MA, PCC (Professional Certified Coach), BCC (Board Certified Coach), and NBC-HWC (National Medical Board of Examiners Health and Wellness Coach), and she is currently writing a book on increasing employee, board, and other stakeholder levels of engagement.


Amy Ramos’s professional qualifications include more than 25 years of experience in the Human Resources field, primarily in the public and nonprofit sectors. From 2011 to the present, Amy has served in Human Resources leadership roles in health care and education (both university and K-12 level). As an HR leader, Amy has overseen employee recruiting, compensation, benefits, training, employee relations, performance management, and employee engagement. In addition, Amy has done consulting and project-based human resources work, mostly for public and nonprofit clients.



Luz Reyes-Martín is a communications and public affairs professional and a community advocate. For more than 12 years, she has worked in public agencies, private industry, and higher education. She has experience and expertise in the fields of communications, public affairs, education, land-use planning, community development, and marketing. Luz has a Bachelor’s Degree in Political Science and Chicano/Chicana Studies from Stanford University and Master’s Degrees in Land-Use Planning and Public Administration from the University of Southern California (USC). She is currently pursuing a Ph.D. in Public Policy and Administration. She has served in executive public affairs and communications leadership for a community college and currently serves as the Vice President of Community Engagement at Planned Parenthood California Central Coast. She is an elected school board member for the Goleta Union School District, is currently the chair of the Sierra Club of Santa Barbara, and serves on the Boards of Girls Inc. of Santa Barbara and CALM (Child Abuse Listening Mediation).


The Santa Barbara Chapter of the Association for Women in Communications (AWC-SB) is the premier organization for communication professionals in the Santa Barbara region. AWC-SB is committed to: Personal, Social, Business, & Organizational Transformation through Communication. We provide access to role models and leaders in the communication fields as well as access to scholarships, current trends and related research and technologies for our members. AWC-SB inspires members to assume leadership roles and /or work collaboratively with others in shaping a better future for themselves and their communities. To learn more, visit

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