It’s not a matter of if but when a crisis will impact a nonprofit. In our increasingly collaborative, complex, and digital society, new threats are emerging that can impact nonprofits. Leaders must acknowledge this new reality and prepare proactively for navigating a crisis to mitigate risks and maintain trust among key stakeholders for their nonprofit.
In this interactive in-person workshop, experienced strategist Kristen Caloca will show you secrets and best practices for proactively preparing for a crisis in ways that can help nonprofits build trust for a stronger brand reputation. You will explore how to navigate various crisis scenarios that may threaten your organization using communications strategies. The session will cover:
- Foundational elements of crisis planning;
- Identifying the most likely threats facing your nonprofit;
- Developing response plans for each type of crisis scenario;
- Assembling an effective crisis response team;
- Managing media interest during a crisis;
- Effectively engaging key stakeholders, including your board, during a crisis;
- Developing messaging that builds trust when responding to a crisis; and
- Activating learning by assessing your crisis response for continuous improvement.
All workshop attendees will receive access to templates that can help them develop a custom summary crisis plan for their nonprofit.
Learning Outcomes
This session will help nonprofit leaders:
- Confidently communicate and lead when responding to a crisis threat
- Embrace and champion transparency as a core value driving their response to a crisis
- Understand the lifecycle of a crisis
- Discern the best strategy to resolve or respond to a crisis
- Navigate key stakeholder relationships effectively, including the board, during a crisis
Through the generous support of the Santa Barbara Foundation, this workshop is being offered free of charge to staff and board members of nonprofits serving communities in Santa Barbara County.
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