It’s not a matter of if but when a crisis will impact a nonprofit. In our increasingly collaborative, complex, and digital society, new threats are emerging that can impact nonprofits. Leaders must acknowledge this new reality and prepare proactively for navigating a crisis to mitigate risks and maintain trust among key stakeholders for their nonprofit.
In this interactive in-person workshop, experienced strategist Kristen Caloca will show you secrets and best practices for proactively preparing for a crisis in ways that can help nonprofits build trust for a stronger brand reputation. You will explore how to navigate various crisis scenarios that may threaten your organization using communications strategies. The session will cover:
- Foundational elements of crisis planning;
- Identifying the most likely threats facing your nonprofit;
- Developing response plans for each type of crisis scenario;
- Assembling an effective crisis response team;
- Managing media interest during a crisis;
- Effectively engaging key stakeholders, including your board, during a crisis;
- Developing messaging that builds trust when responding to a crisis; and
- Activating learning by assessing your crisis response for continuous improvement.
All workshop attendees will receive access to templates that can help them develop a custom summary crisis plan for their nonprofit.
Learning Outcomes
This session will help nonprofit leaders:
- Confidently communicate and lead when responding to a crisis threat
- Embrace and champion transparency as a core value driving their response to a crisis
- Understand the lifecycle of a crisis
- Discern the best strategy to resolve or respond to a crisis
- Navigate key stakeholder relationships effectively, including the board, during a crisis
This workshop is being offered through the generous support of the Santa Barbara Foundation.
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