Learn how focusing on social justice can help your organization tell more compelling and authentic stories, transforming your mission into a powerful force for change.
By approaching fundraising from a social justice lens, your organization can act as authentic storytellers for the communities you aim to serve in order to promote equitable and sustainable fundraising practices. In this workshop, we will be reviewing how current fundraising approaches can be improved by using program evaluation as an asset and how community-based fundraising approaches can promote trust with underserved communities. Through emphasis on genuine collaborations with the community, you can learn how to transform your organization’s mission into a movement!
Workshop Learning Outcomes
- Review current fundraising approaches and how to utilize program evaluation as an asset
- Discuss how to engage in authentic storytelling through strengths-based language and non-exploitative awareness
- Examine the importance of recognizing and creating distance from “White savior” narratives
Workshop Topics Flow
- How fundraising and program evaluation can go hand-in-hand to create a more authentic story
- The use of people-first and strengths-based language to raise awareness of communities you serve without exploiting their experiences by amplifying their voices
- How to engage in authentic storytelling through program evaluation by viewing engagement as a group effort between individuals and programs while also considering contextual factors
Target Audience: Executive Directors / CEOs, Development Directors, Communications staff, Board leaders charged with development and marketing, Program and evaluation teams
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