US Veteran and Award-winning Entrepreneur & CEO to Give Keynote at November 16 Vetrepreneur LAUNCH!

Vetrepreneur LAUNCH! Keynote Speaker Larry Broughton

Larry Broughton, an award-winning entrepreneur and CEO, best-selling author, hotelier, speaker, and former US Army Green Beret will give the keynote presentation at the November 16th Vetrepreneur LAUNCH!, helping kick off a new Veteran-focused program at Santa Barbara City College. Vetrepreneur LAUNCH! is a collaboration between the SBCC Jack & Julie Nadel School of Business & Entrepreneurship and the SBCC Scheinfeld Center for Entrepreneurship & Innovation, and aims to connect aspiring “Vetrepreneurs” with the skills and resources they need to succeed. The event runs from 2:00 to 4:30 p.m. with networking opportunities, keynote, Q & A and more.

On Friday, November 16th, Broughton will provide the inspiration and insight that local Veterans need to get their business ventures off the ground. Broughton is the founder & CEO of broughtonHOTELS (whose portfolio includes Santa Barbara boutique hotels Inn at East Beach and Spanish Garden Inn), a nationally recognized expert on leadership and entrepreneurship, and a regular guest on national radio shows, podcasts, and news and TV programs. He is also a former US Army Staff Sergeant, serving eight years on Special Forces A-Teams, commonly known as the Green Berets.

In a blog post on veterans and entrepreneurship, Broughton writes that many veterans have the desire to start their own businesses, but need assistance getting connected to some of the basic skills and resources any aspiring entrepreneur needs to succeed – many of the same areas that will be addressed at Vetrepreneur LAUNCH!

Broughton writes:

Many veterans have the entrepreneurial desire, but they lack some of the basics on how to launch a successful and sustainable business, access capital, tap into resource networks and supply lines, and identify mentors and team members who are bolder and brighter than they are.

Additionally, veteran “want-repreneurs” lack current vetrepreneur role models. Veterans have a natural affinity for other veterans and would be well-served by business owner mentors who are also veterans, yet oftentimes, most veteran-owned businesses don’t self-identify or publicly share their veteran status.

Role models are, however, out there waving the banner for veteran business ownership and providing some of the very best entrepreneurial training and support in the country.

Broughton understands how important it is for veterans to make personal connections after returning from military service, especially for those transitioning into corporate culture.

“The most significant transition challenge was the lack of camaraderie and sense of mission I had felt from my time in Special Forces,” said Broughton. “It seemed like mediocrity was acceptable to everyone I came in contact with. Not everyone had the same appreciation for loyalty, excellence, and completion of the mission as me. It was frustrating to see most people perform below their potential and simply offer the minimal effort to collect a paycheck. Ultimately, I understood that addressing these challenges in my life and business would be my competitive advantage.”

Vetrepreneur LAUNCH! was established to connect aspiring local vetrepreneurs with business resources, mentors, networking opportunities, and more. The free kickoff event this Friday, November 16th is the first chance for the Santa Barbara community to get involved with this new initiative and start taking steps towards starting or growing a business.

To learn more about Larry Broughton’s journey and steps you can take to start your own venture, and the resources and support available to you, register for Vetrepreneur LAUNCH! today at

Vetrepreneur LAUNCH! is free to attend, but space is limited and registration is required.

About the Scheinfeld Center for Entrepreneurship & Innovation

The SBCC Scheinfeld Center for Entrepreneurship & Innovation is a hub for global entrepreneurial development within the South Central Coast community and is a resource for model programs for other California community college districts. The Scheinfeld Center, part of the Jack & Julie Nadel School of Business & Entrepreneurship at SBCC, trains global entrepreneurs using a comprehensive approach to academics, hands-on experience, and support. Participants can build their business in the classroom and shore up gaps in their entrepreneurial skill set through the Scheinfeld Center’s distinctive combination of coursework, business plan and pitch competitions, industry internships, no-cost business consulting, mentoring, networking, and post-start-up support through the Small Business Development Center. To learn more, visit or call 805.965.0581 ext. 3643.

About Santa Barbara City College

Founded in 1909, Santa Barbara City College currently serves approximately 15,000 students each semester who enroll in courses for transfer preparation, career education, and foundational skills. SBCC was the 2013-2015 national co-winner of the prestigious Aspen Institute Prize for Community College Excellence. The college was recognized for its quality and focus in four areas: facilitating underrepresented and minority student success, student learning outcomes, degree completion and transfer rates, and labor market success in securing good jobs after college.

Our Mission: As a public community college dedicated to the success of each student…

Santa Barbara City College provides students a diverse learning environment that inspires curiosity and discovery, promotes global responsibility and fosters opportunity for all.

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