Social marketers, there’s plenty of good news for the year ahead. Social audiences have grown, and are less resistant to branded messaging, according to our recent Instagram and Twitter studies. Content and social marketing have become such large focuses for organizations because they work. The audience is there, and they’re excited to engage. Here’s a New Year’s-ready countdown of what has changed in social marketing in 2014, what to expect in 2015, and how to propel your brand to greatness in social’s ever-evolving ecosystem.