In the following pages, the experts at CompassPoint and Klein & Roth Consulting explore how a select group of social change organizations are beating the odds to achieve breakthrough results in individual giving. Looking across these fundraising Bright Spots, the report documents the deeper attributes that allow these organizations to excel—the mindset that drives their fundraising, the day-to-day practices and habits of their people, their organizational cultures, the systems they rely on, and more.
The 16 organizations included in this report all have a deep commitment to and strong track record with raising money from individuals. Combined, they raised more than $14,500,000 from individuals in 2014-15. For many, their individual giving programs are complemented by support from foundations, government, or both; for others, individual giving is nearly the totality of their revenue. In all cases, individual
support is a consistent part of their overall revenue strategy and, as the report details, part of a broader organizational identity. At the back of this report, you will find more information about the organizations and some additional insight into what makes their individual fundraising program bright. Of note, as part of their movement-building orientation, several of the organizations make little or no distinction between donors and members, looking holistically at all of the support they garner from individuals annually.
The Fundraising Bright Spots use a wide range of tactics, but the commonalities in their mindsets about individual fundraising—outlined in the report to follow—are striking.