Local Big Brothers Big Sisters Affiliates Unveil New Brand Aimed At Volunteer and Donor Recruitment


New look emphasizes the potential inherent in all children

Big Brothers Big Sisters (BBBS) of Santa Barbara County, San Luis Obispo County, and Ventura County, along with more than 270 Big Brother Big Sisters affiliates across the country are unveiling a new, modern look and brand repositioning with a goal of recruiting more diverse volunteers.

“The need for young people in our County to have a role model is more urgent than ever,” said Yeimi Arias, Program Supervisor of BBBS of Santa Barbara County.  

Jenny Luciano, CEO of BBBS of San Luis Obispo County agrees, “To attract more volunteers of all generations, we needed a modernization of our brand to make an impact in the community and meet the need of the essential work of matching youth with mentors.”

Big Brothers Big Sisters is intentionally pivoting from messages of the importance of mentoring to messages of the urgent need for the adults in the community to step up to defend the potential of every child. Learn more about the new brand positioning at bbbs.org/bigpotential.

“BBBS will continue to build bridges in communities by connecting one adult with one child and supporting that match at every stage,” says Ventura County CEO Lynne West, “but our agencies will focus on a child’s potential, and our role as adults in helping children achieve their best possible futures.”

Studies show that youth enrolled in BBBS programs are more likely than their peers to perform better in school, behave non-violently, avoid illegal drugs and alcohol and have stronger family relationships.

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About Big Brothers Big Sisters of Santa Barbara County                          

Big Brothers Big Sisters (BBBS) of Santa Barbara County is a program of Family Service Agency, which responds to the urgent needs of the community’s at-risk youth by offering powerful adult mentoring relationships for at-risk youth ages 6 to 18. Locally last year, 76% of participating youth improved academic performance, 79% avoided delinquency, 93% improved their relationships with peers and family members. For information on volunteering or contributing, visit SBBIGS.org.


About Big Brothers Big Sisters of San Luis Obispo County

Big Brothers Big Sisters of San Luis Obispo County has been serving the Central Coast since 1995 and has changed the lives of more than 2600 local children by providing supported, consistent, caring adult role models during that time. For more than 100 years, Big Brothers Big Sisters has operated under the belief that inherent in every child is the ability to succeed and thrive in life.  Most children they serve are in single-parent, low-income families or in households where a parent is incarcerated.  As a part of the nation’s largest donor and volunteer supported mentoring network, they make meaningful, monitored friendships between adult volunteers and children.  Funding provides for a system of ongoing evaluation and support that is proven by independent studies to help families by improving the odds that participating children will perform better in school, avoid violence and illegal activities, and have stronger relationships with their parents and others.


About Big Brothers Big Sisters of Ventura County

Big Brothers Big Sisters (BBSVC) has been helping youth in Ventura County and neighboring communities realize their potential for over 48 years. Facilitating more than 1,500 one-to-one mentoring relationships annually, BBSVC is committed to bringing this life-changing program to every child who needs it. BBSVC is an independent 501(c)3 nonprofit organization that depends on private donors for 75% of its funding. To donate, become a mentor, or learn more about BBSVC, please call 805-484-2282 or visit www.bbsvc.org



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