Gain Hands-on Business Skills through SBCC Scheinfeld Center Entrepreneurship Courses, Now Enrolling

Registration now open, classes begin August 21


Santa Barbara, Calif., July 17, 2017 – This fall, aspiring entrepreneurs and business owners enrolled at Santa Barbara City College can jump into the role and reality of business operations in our global economy through SBCC Scheinfeld Center for Entrepreneurship & Innovation’s Entrepreneurship classes.  Fall enrollments are now open, and offered to all SBCC students regardless of academic discipline.


“Hands-on learning opportunities in entrepreneurship demystify business ownership,” said Julie Samson, Director of the Scheinfeld Center. “We equip students with a global mindset and core business fundamentals, such as venture assessment, market validation, strategic planning, and financial literacy that can be used at any point in their career.”


Four of the Scheinfeld Center’s innovative entrepreneurship courses are offered this fall, including Enterprise Launch. The Enterprise Launch course enables students to launch a simple product or service in a single semester with the support of business mentors. Students can bring their own business idea, or join a team with an idea. Business ideas are protected under nondisclosure agreements.


Fall Semester Entrepreneurship classes schedule:


Enterprise Launch (ENT 206, CRN# 37905)

Wednesdays 5:30-8:35 p.m., starts Aug. 23

Instructor: Julie Samson, Scheinfeld Center Director

Rapidly develop a product or service in a single semester by creating a prototype, obtaining customer feedback and validation, and making early sales.


New Venture Management (ENT 204, CRN# 36573)

Tuesdays and Thursdays 11:10 a.m. – 12:30 p.m., starts Aug. 22.

Instructor: Dorthe Walker, MBA, M. Econ, former small business owner

Learn proven strategies for successful management of a new business venture. Examine operational strategy, project management, forecasting, inventory management, materials requirement planning, scheduling, supply chain management, quality control and human resource management.


Entrepreneur: Idea to Business (ENT 202, CRN# 36074)

Tuesdays 5:30-8:35 p.m., starts Aug. 22

Instructor: Valerie Ellis, M. Organizational Development, business consultant

Explore current business opportunities and analyze their market potential using business modeling tools to assess industries, markets, competitors and customers.


Entrepreneurship & Innovation (ENT 201, CRN# 36073)

Mondays 5:30-7:35 p.m., starts Aug. 21

Instructor: Julie Samson, Scheinfeld Center Director

Gain a comprehensive overview of the vital importance of entrepreneurship in our global economy, and the critical role that innovation and creativity play in the entrepreneurial process. Explore your entrepreneurial potential and evaluate the challenges and rewards of entrepreneurship.

All students also have access to no-cost business consulting and coaching from the Scheinfeld Center’s Small Business Development Center (SBDC) for continued support during and after the semester. Additionally, the Scheinfeld Center provides opportunities for students to undertake local internships with businesses that are entrepreneurial and international. The Scheinfeld Center advocates for paid internships with businesses that use internships as a pathway to hiring.


“With a demand for globally competent workers—those with the knowledge, skills, and mindset needed to succeed in today’s interconnected world—at the top of employer needs, the Scheinfeld Center operates a robust internship program with local businesses,” said Samson. “Our classes prepare students to bring value and learn from these opportunities.”


Since one in five jobs in California is tied to global trade, and export of California goods and services account for over $163 billion, the Scheinfeld Center is committed to developing globally competent entrepreneurs.


The Entrepreneurship courses offered meet the needs of students planning to start a business, obtain employment, retrain, earn an A.A. Degree, transfer to a four-year college or university, or enhance their understanding of the environment in which they work and live.


Students who are eligible for SBCC’s Promise can receive two years of no-cost tuition, required fees, books, and supplies.


Class registration is underway with Fall Semester starting on August 21, 2017. To apply to SBCC or to register for classes, visit or contact the Scheinfeld Center at, or 805.965.0581 ext. 3643.



About the Scheinfeld Center for Entrepreneurship & Innovation

The SBCC Scheinfeld Center for Entrepreneurship & Innovation is a hub for entrepreneurial development within the South Central Coast community and is a resource for model programs for other California community college districts. The Scheinfeld Center trains global entrepreneurs using a comprehensive approach to academics, hands-on experience, and support. Participants can build their business in the classroom and shore up gaps in their entrepreneurial skill set through the Scheinfeld Center’s distinctive combination of coursework, business plan and pitch competitions, industry internships, no-cost business consulting, mentoring, networking, and post-start-up support through the Small Business Development Center. To learn more, visit or call 805.965.0581 ext. 3643.

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