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AFP GSFV’s 2nd Annual Conference for Fundraisers

May 9 @ 8:30 am - 4:00 pm


Philanthropy: From the Donor’s Perspective

This year’s fundraising conference will focus primarily on philanthropy from your donor’s point of view.  What makes a donor give? How do you create a compelling case statement? How are your messages resonating with an increasingly diverse donor pool?  What’s the best way to tell your story?

All these questions will be answered during the 2nd Annual Conference for Fundraisers on Thursday, May 9th.

Session Highlights:

8:30am to 9:45am: Donor Panel moderated by Pegi Matsuda
What makes a donor want to give to your organization?  Pegi will lead a conversation about the good and not-so-great ways that donors have received solicitations, and what works.

10am to 11:15am: Helpful Guidelines for creating a compelling Case Statement
Nancy Ackerman of Netzel Grigsby & Associates shares the importance of making a compelling case statement that resonates with your donors and provides tangible guidelines to make sure you hit all the right points.

11:30am to 12:30pm: What to do with all that data? 
Your next big donor is probably already in your database and receiving regular communications from your organization.  How do you filter through all the data to not only uncover your next big donor, but also segment out your current donors and start having the type of communication with them that leads to their next gift?

1:30 to 2:30pm: Donor Diversity: Who is the current prospective donor? 
How will your organization ensure that the next generation of donors will connect with you?  As the donor pool increases in its diversity, you’ll want to know who you’re trying reach and ensure that your organization doesn’t leave them feeling left out of the conversation.

2:45 to 3:45pm: How to tell your story with Janet Levine
Those who attended the March Luncheon already know that Janet Levine is a dynamic and powerful speaker who knows exactly how to get your attention.  Learn how to craft and tell your organization’s story in a way that resonates and excites your donors.

Register now for this all-day event.  Parking, Breakfast, and Lunch are included!  
Full Registration $75 for chapter members, $100 for non-members

Orange Grove Bistro

California State University Northridge
18111 Nordhoff Street

Los AngelesCA 91330


18111 Nordhoff Street, Orange Grove Bistro
Northridge, CA 91330 United States
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