Ethel T Uyehara and Bethel Lutheran Church Recognized at Sierra Madre Cottages


FOR IMMEDIATE RELEASE – County of Santa Barbara, CA, February 19, 2021 –

Ethel T Uyehara and Bethel Lutheran Church were recognized this month at the Sierra Madre Cottages by People’s Self-Help Housing (PSHH) for their commitment and vision for senior housing.


In an intimate unveiling ceremony, Ms. Uyehara, a driving force behind the project concept, and leaders representing the full congregation of Bethel Lutheran Church, celebrated the new plaque installed at the Community Center at the Sierra Madre property. Following the unveiling, event guests saw their vision come to life, through a tour of the new senior site.

“It has been gratifying to welcome more than 40 seniors home to Sierra Madre,” said Director of Property Management, Jane Renahan. “In a time when safe and supportive housing has become increasingly important, residents are thankful to have made this their new community.”

Connected by accessible walking paths, beautiful landscaping, and shared spaces, Sierra Madre Cottages is a more than two-acre development in Santa Maria developed for residents age 62 and over. It is conveniently located near services, shopping, public transportation, and recreation facilities. The property provides a community center, communal garden, and energy efficient features such as increased insulation and tankless water heaters. The property is additionally served with onsite supportive services. To experience this newest PSHH community in Santa Maria, a video is available at

About People’s Self-Help Housing (PSHH)

Founded in 1970, PSHH is the longest-serving nonprofit affordable housing organization on the Central Coast. With a mission of building homes and providing services to strengthen communities and change lives, PSHH serves low-income households, working families, seniors, veterans, farmworkers, those living with disabilities and the formerly homeless. It also provides homeownership opportunities through a self-help, “sweat equity” program that has seen over 1,200 homes successfully completed. PSHH has a presence in San Luis Obispo, Santa Barbara, Ventura and Monterey counties, manages over 2,000 rental units, and employs over 200 staff members. For more information, visit, email or phone (805) 781-3088.


Media Contact:, (805) 878-8328

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