Acclaimed Entrepreneurship Program Introduces Fully Globalized Curriculum to Prepare Students and Ventures for Success

Businesses and entrepreneurs determined to succeed in today’s rapidly changing competitive landscape must be prepared to take advantage of every opportunity to acquire new skills and resources.

Educational opportunities for businesses are available at Santa Barbara City College this fall, thanks to a newly globalized Entrepreneurship program providing students with the tools to turn their big ideas into game-changing products and services, SBCC’s award-winning International Business program, and a series of events designed to fill the biggest skill gaps faced by today’s small businesses.

SBCC’s Entrepreneurship (ENT) courses are newly modified to include global components and a new Global Entrepreneurship course added to help entrepreneurs succeed in our global business environment. The fall lineup of courses serves as a common stepping stone for students from all disciplines and for local aspiring entrepreneurs planning to enter the annual Scheinfeld New Venture Challenge (NVC) business plan and pitch competition in April 2019. Many students enroll in their first Entrepreneurship courses during the fall, then continue the momentum into spring classes, which lead up to the New Venture Challenge. The Scheinfeld New Venture Challenge provides a great opportunity for competitors and their venture to be in the spotlight, as well as compete for seed money and scholarship opportunities.

“Many of the competitors who are identified by independent judges to compete in the Scheinfeld NVC come from our Entrepreneurship program,” said Scheinfeld Center Executive Director Julie Samson. “We always suggest enrolling in our Entrepreneurship courses if you’re interested in the competition. These hands-on courses focus on every skill needed to succeed in the NVC, as well as launch a venture in our global business environment, including concept development, market validation, business model design, finance, marketing, entrepreneurial law, business plan writing, and persuasive pitching.”

All levels of entrepreneurs are encouraged to enroll in entrepreneurship courses at SBCC to grow their business expertise and entrepreneurial skills, whether they have years of experience, are simply curious about entrepreneurship and innovation, or are preparing for employment. The Scheinfeld Center offers students in any field a chance to learn from and network with world-class business mentors, as well as participate in internships with local companies that are engaged internationally.

Students can develop their global savvy further through SBCC’s International Business (IBUS) courses, which address the biggest skill gaps facing today’s small businesses in our global business environment, including importing and exporting basics, export documentation and compliance, eCommerce, international marketing and finance, and navigating common technical barriers, standards, and labeling.

“In addition to the critical industry information business professionals receive while enrolled in our International Business and Entrepreneurship courses, students and regional business owners also have access to no-cost business consulting through the California Centers for International Trade Development (CITD) and the Small Business Development Center (SBDC) hosted at the Scheinfeld Center,” Samson said. “Local businesses looking to grow and tap into the global market have a number of excellent resources available to them right here in the tri-county region.”

Below is a listing of all Entrepreneurship and International Business courses offered this fall. This course lineup is designed with students and professionals from all disciplines in mind. Most Entrepreneurship classes meet weekly in the evening at SBCC, and all SBCC International Business courses are offered online to fit into a business professional’s busy schedule. Visit to apply and register for classes.


Fall 2018 ENT courses:

  • Introduction to Entrepreneurship and Innovation (ENT 201, CRN# 36073): Mondays 5:30pm – 8:35pm, starts August 27, 2018. Introductory course intended to provide students with an overview of the vital role of entrepreneurs and the innovative process in the 21st century global economy. Students examine the underpinnings of entrepreneurship and innovation as each relates to the creative process. An applied approach is utilized to explore the interfaces between creativity, innovation and entrepreneurship.
  • Entrepreneurship: Idea to Business Model (ENT 202, CRN# 36074): Tuesdays 5:30pm – 8:35pm, starts August 27, 2018. Participants explore various business opportunities, and analyze them using business modeling tools to ascertain the market potential of a new venture. A significant amount of time is devoted to analyses of industries, markets, competitors and customers, both domestic and global.
  • NEW COURSE: Global Entrepreneurship (ENT 204, CRN# 36573): Tuesdays and Thursdays 11:10am – 12:30pm, starts August 27, 2018. Addresses the issues specific to international entrepreneurial venturing including search and identification of opportunities in foreign markets, logistics of international business expansion, cross-cultural business communication, international sourcing, international deal-making and networking.
  • Enterprise Launch (ENT 206, CRN# 37905): Thursdays 5:30pm – 8:35pm, starts August 27, 2018. Students engage in the rapid launch of a product or service in a single semester by creating a prototype, obtaining customer feedback and validation, and making early sales.


Fall 2018 IBUS courses:

  • Introduction to International Business (IBUS 102, CRN# 37047): Online, 3.2 hours per week, starts August 27, 2018 (Also available on campus: CRN# 37297, Tuesdays and Thursdays 9:35am – 10:50am). Basic management principles to the international arena. The environment of international business, including politics, culture and economics, are emphasized. The structure of multinational companies, international trade and international finance also receive attention. Topics include global strategic planning, global organization, global production, marketing, human resources strategies, political risk and negotiation, and international financial management.
  • Basics of Importing and Exporting (IBUS 109, CRN# 39486): Online, 6.8 hours per week, starts October 22, 2018. Practical introduction to the conduct of importing and exporting. Topics include logistics, documents, contract administration, terminology, quality control, and payment procedures.
  • International Trade Skills for Global Business Professionals (IBUS 210, CRN# 37694): Online, 6.8 hours per week, starts October 22, 2018. Provides a detailed overview of the skills required for a career as a global business professional. Also designed as a preparatory course for those wishing to apply for the NASBITE CGBP designation (
  • Legal Environment of International Business (IBUS 211, CRN# 40518): Online, 6.8 hours per week, starts October 22, 2018. Introduction to international business law and conflict resolution. Topics include contracts, documents, carriage, trade finance, marketing, licensing, regulations and political risks, as well as negotiations, mediation and arbitration methods.
  • International Fashion and Beauty Product Development (IBUS 271, CRN# 39066): Online, 6.8 hours per week, starts October 22, 2018. Study of fashion and beauty product development. Covers entire product life cycle. Once a product is approved for consumer use, product developers are responsible for its successful public launch. They create and deliver presentations and campaigns to effectively market new items. Product developers plan, prepare and present their new creations.
  • Global Fashion and Beauty Industry Marketing (IBUS 273, CRN# 37953): Online, 6.8 hours per week, starts October 22, 2018. Global trends in beauty, unlike any other period of time, now cross borders and boundaries via international travel and technology. Understanding the roles of segmentation and consumer behavior in this industry and social era of business is necessary for profitability and long-term relationship connections.
  • Global Fashion Trends in Retail and E-tail (IBUS 275, CRN# 39812): Online, 6.8 hours per week, starts October 22, 2018. Traditional and E-Commerce global fashion and beauty industry. Online shopping has streamlined this process for increased utility for all business channel members. The universal principles of retailing from the first exchange process to the latest E-Commerce are discussed as well as the empowerment of the consumer via social media platforms.

In addition to the upcoming slate of fall courses, the Scheinfeld Center is also offering a host of global entrepreneurship business events and resources, including:

  • The first ever South Central Coast Global Trade Profile, available early September
  • T-Shirt that Travels the World module for high school teachers and students, Fall Semester
  • Global from the Get Go Competition for high school students – September 21
  • Export Compliance Deep Dive Summit for business owners, entrepreneurs, and educators – October 4
  • Certified Global Business Professional (CGBP) preparatory class (Trade Skills for Global Business Professionals online course) – October 22 through December 15
  • Bounce Back Better: Entrepreneurial Opportunities to Cultivate Resilient Communities Post Disaster livestream webinar – November 9

To learn more about these events and resources, visit or contact Scheinfeld Center Director Julie Samson at


About the Scheinfeld Center for Entrepreneurship & Innovation

The SBCC Scheinfeld Center for Entrepreneurship & Innovation is a hub for global entrepreneurial development within the South Central Coast community and is a resource for model programs for other California community college districts. The Scheinfeld Center, part of the Jack & Julie Nadel School of Business & Entrepreneurship at SBCC, trains global entrepreneurs using a comprehensive approach to academics, hands-on experience, and support. Participants can build their business in the classroom and shore up gaps in their entrepreneurial skill set through the Scheinfeld Center’s distinctive combination of coursework, business plan and pitch competitions, industry internships, no-cost business consulting, mentoring, networking, and post-start-up support through the Small Business Development Center. To learn more, visit or call 805.965.0581 ext. 3643.

About Santa Barbara City College

Founded in 1909, Santa Barbara City College currently serves approximately 15,000 students each semester who enroll in courses for transfer preparation, career education, and foundational skills. SBCC was the 2013-2015 national co-winner of the prestigious Aspen Institute Prize for Community College Excellence. The college was recognized for its quality and focus in four areas: facilitating underrepresented and minority student success, student learning outcomes, degree completion and transfer rates, and labor market success in securing good jobs after college.

Our Mission: As a public community college dedicated to the success of each student…

Santa Barbara City College provides students a diverse learning environment that inspires curiosity and discovery, promotes global responsibility and fosters opportunity for all.

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